Marketing and Digital Innovation

The specialization training in Marketing and Digital Innovation is a program developed on the basis of the current international technological Web context, paying particular attention to European Union (EU) policies, as well as to the dynamics of globalization, the organization of multinational companies and international competitive financing instruments influence on business organizations.



This course does not confer an academic degree.


Course available in face-to-face and online format.

  • Recipient


    Professionals or specialists who perform Digital Marketing functions. Graduates with experience in Advertising or Marketing. Entrepreneurs.

  • Duration/Schedule


    Post-work | 180 hours

  • To apply, access the candidate page in the following link: APPLY

  • Sofia Cardim


    Coordinator

    With a degree in International Economics from Universidade Lusíada do Porto, Sofia Cardim holds a Master degree in International Sectorial Economics (Econometrics) from the Universidade de Santiago de Compostela and a PhD in Applied Economics from the Universidade de Santiago de Compostela (2016). In 2003 she completed the Diploma of Advanced Studies (DEA) in Applied Economics (Econometrics) by the Universidade de Santiago de Compostela. 

    She was a lecturer in the School of Technology and Management of the Instituto Politécnico de Bragança between 2013 and 2018, as well as in the Instituto Superior de Línguas e Administração - ISLA.

    She has published articles in international journals with scientific arbitration and participated as a lecturer in national and international conferences.

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